Allocate your marketing dollars. Be very strategic about how much to spend in each of the five categories that are essential for orthodontic referral marketing: patients, parents, referring doctors, …
Take a day off from questions.
Take a day off from questions. What if you announced to the team that for one day, they may not ask the doctor any questions that don’t apply directly to clinical treatment and clinical excellence for …
Know the “other” value of retainer checks.
Know the “other” value of retainer checks. At the end of every retainer check reinforce to the patient how well the case turned out. …
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Lead by example.
Lead by example. Anyone in the practice who wants to be a leader can step up simply by exemplifying good leadership characteristics in their day-to-day interactions. …
Promote a new service.
Promote a new service. If you add a new service or upgrade a service in your practice, communicate this to all patients through email, texts, newsletters, social media, or when they come into the …
Lead by example.
Lead by example. Anyone in the practice who wants to be a leader can step up simply by exemplifying good leadership characteristics in their day-to-day interactions. …
