Add new strategies regularly. One aspect of referral marketing is to add new relevant exciting strategies that energize referring practices. …
Referral marketing is not an option
Referral marketing is not an option. Referral marketing is no more of an option than not properly completing a clinical case. While you are responsible for providing excellent care, you must also be …
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Get more than you pay for.
Get more than you pay for. Sales representatives love having you as a customer. Ask them what else they can offer to help you improve your practice beyond the things that you buy. How Would You Like …
Make time for systems.
Make time for systems. Systems are the key to success in practice. If you don’t make the time to keep them up to date, practice performance will slow down. WPClever …
Address the rumors.
Address the rumors. If you don’t act transparently and address rumors, then the worst version of the rumor will take over. …
Stay in your lane.
Stay in your lane. Be careful not to go beyond the bounds of the referral relationship with many of your referring doctors. Crossing into discussing topics like politics can be very dangerous. …
It is time to get serious.
It is time to get serious. When it comes to referral marketing the time to get serious is always immediately. Referral marketing works when it is highly consistent without laws in the overall …
Make your staff meetings fun.
Make your staff meetings fun. Staff meetings are boring and desirable. Make them fun with humor, prizes, activities, or games. How Would You Like to Have Excellent Customer Service in Your …
If you don’t update your systems…
If you don’t update your systems…If you don’t update your systems regularly, your practice performance will either slow down, flatten out, or decline. You should always work on updating systems. …
Stories from strategic planning: One office set a plan to have four locations.
Stories from strategic planning: One office set a plan to have four locations. They started by systemizing the first location in detail; proving that it was a success; and then added location numbers …
Think of customer service as part of referral marketing.
Think of customer service as part of referral marketing. All the marketing and relationship building in the world won’t matter if patients go back to referring doctors feeling unhappy. …
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Measure revenue per referral source.
Measure revenue per referral source. It is not enough to just know how many referrals you are receiving from each referral source. You also need to know the revenue so you can design the right …
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