Everyone learns to talk at an early age. Somehow we think this means we are all excellent speakers. Unfortunately, most of us are just adequate communicators. For dental practices, this is a …
Turn Your Facebook Page into a New Patient Generator
Facebook is a missed opportunity for most practices. Dentists don’t know what to do with it. They started a practice page a few years ago and put a lot of initial effort into getting likes, but as …
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Marketing Lessons from Lady Gaga
Lady Gaga is one of the world’s most recognizable entertainers. In the span of less than a decade, she has become a household name, conquering the worlds of music, fashion and celebrity …
Out of the Blue
Where do good ideas come from? Here’s my process... First, spend a great deal of time—as I do—watching and listening. Take in everything you can, some focused on your profession and some not. Read …
Thinking About Owning Multiple Practices?
In our work with hundreds of dentists and specialists, Levin Group has noted a trend. Many of them are now upgrading the efficiency, productivity and profitability of their practice in preparation for …
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Three Reasons to Host Referral Events
One of the best referral marketing strategies is to host an annual educational seminar for referring doctors and/or staff. The day of the seminar represents an opportunity to build relationships and …
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New Game. New Rules.
Many dentists are attempting to play soccer on a football field. It doesn’t work. Dentistry is no longer what it was. The game has changed. There are new rules. And if you try to run your practice …
Three Things You Can Learn from Lexus
Do you remember the origin of Lexus? It was originally promoted as an advanced Toyota, and few people believed it would be able to break into the luxury car market. But there were three things that …
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Two Things You Can Learn from Major League Teams
Major league sports is big business. Look at the NFL… a $14 billion-a-year operation with intense fans who keep it growing every year. How do teams manage to reach such high levels of success? First, …
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3 Things about Customer Service
Great customer service sets your practice apart from the competition. It motivates patients to keep coming back and it gets them to recommend your practice to people they know. Here are three things …
Don’t Tolerate Poor Performance
Serving as CEO, team leader and doctor poses many challenges. One of the biggest is being honest. I’m not saying that dentists are dishonest. Most dentists are honest to a fault in terms of what they …
