Don’t alienate referring doctors. Even when you are furious with a referring doctor, you need to step back and find a way to deal with the situation calmly and practically. Alienating one is never in …
Yes, there is competition.
Yes, there is competition. In the face of competition, you only have one choice and that is continual improvement in all practice areas. Instead of viewing this as a negative, view it as exciting and …
What is your next opportunity?
What is your next opportunity? Take time to regularly evaluate new opportunities. You may not act on all of them or even most of them, but the ones you select could revolutionize your practice and …
Leadership is about desire.
Leadership is about desire. Not everyone wants to be a leader, but everyone can be a leader if they develop the desire. Being a leader is great for you and helps to inspire everyone around you. …
Referral marketing increases production.
Referral marketing increases production. This may seem like an obvious statement, but so many practices don’t recognize the direct effect of referral marketing on practice production, which also …
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Make referral marketing efficient.
Make referral marketing efficient. Many practices attempt to implement referral marketing strategies; however, they do it highly inefficiently. You can make it efficient by eliminating unnecessary …
Live your mission.
Live your mission. Having a mission statement is meaningless if you don’t believe it, live it and talk about it often. Team members today want a purpose, and a mission provides a purpose. Featured …
If you’re going to add a new service…
If you’re going to add a new service…Start first by evaluating the time, cost, and effort it will take to master the new service. Then compare that to the effect it will have on practice production …
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What is your likability factor?
What is your likability factor? Referral marketing is all about building powerful relationships. There are hundreds of strategies that you can use and combine to achieve incredible results. But it’s …
Measure your referrals every month.
Measure your referrals every month. Each month, referring doctors and their professional relations coordinators should spend time analyzing the referral pattern for that month and year to date. …
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Don’t ignore the numbers.
Don’t ignore the numbers. Set a regular schedule every month to review key performance indicators or targets to determine practice performance. Featured Video Course: How Would You Like to Have …
Are you still passionate about dentistry?
Are you still passionate about dentistry? It is very hard to get up each morning and be excited if you have lost your passion. Don’t let management challenges decrease the enjoyment you have in …
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