Act like you just started. A good way to approach referral marketing is to act like you just opened your practice. This is when your motivation was at its highest level. …
Would you like higher production?
Would you like higher production? Always keep in mind that production is directly proportional to the number of referrals. Selecting the right strategies for your referral marketing program will …
Stay calm.
Stay calm. Dentistry, like any field, will have moments to challenge you. You might become upset or angry, but staying calm allows you to reduce anxiety and make the best decisions. …
Don’t forget to motivate other people today.
Don’t forget to motivate other people today. The best leaders make it a priority to motivate other people every day without exception. It is part of who they are. …
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Treat new patients with excellent customer service.
Treat new patients with excellent customer service. Too many practices fall into the habit of just treating patients politely (and robotically.) Every new patient offers a special opportunity, and you …
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New is a good part of the marketing story.
New is a good part of the marketing story. Whenever you have something new to talk about it makes you look leading edge. For example, when you add new technology, you should create a referral …
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Have you lost a referral source lately?
Have you lost a referral source lately? We are seeing a massive upswing in the number of specialists who have lost a top referral source to retirement, selling the practice, illness, etc. Strong …
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Hold a meeting to find the bottleneck.
Hold a meeting to find the bottleneck. Bottlenecks are anything that slows down a dental practice system. Have a meeting with your staff to identify all possible bottlenecks, prioritize them, and …
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If you’re in a personality slump, start faking it.
If you’re in a personality slump, start faking it. There will always be days when you don’t feel quite yourself. And there will also be days when you’re unhappy, frustrated, or angry. During these …
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Is the economy slowing down?
Is the economy slowing down? We think this is the wrong question. The real question is, is the economy slowing down in your area? …
Measure your referrals.
Measure your referrals. We cannot overstate how important it is to know your numbers every week and every month. Referrals create successful specialty practices, and you always want to know what the …
Ask referring doctors questions.
Ask referring doctors questions. If you want to build deep and powerful relationships with referring doctors the best approach is to ask lots of personal questions. The better you get to know them as …
