Don’t just do the easy thing. Over many years of working with thousands of clients, we have found that simply doing the easy thing often fails. For example, it is easier to write a check for referral …
Pretend today is your first day all over again.
Pretend today is your first day all over again. Smart specialists periodically adjust their attitudes to get back to the very first day that they entered specialty practice. Your attitude about …
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When you educate referring doctors, you deepen relationships.
When you educate referring doctors, you deepen relationships. Any opportunity in your referral marketing program to educate referring doctors is positive. It also allows you to deepen the …
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Stress is the enemy of fun.
Stress is the enemy of fun. The best way to eliminate stress is to implement highly efficient systems that allow dental team members to flow through their days with low fatigue and high levels of …
Get the right education.
Get the right education. Practices need to focus on bringing in new education that is directly relevant to where they are today and where they want to go tomorrow. …
Check your accounts receivable.
Check your accounts receivable. Many practices are shocked to find out that their overdue accounts are bigger than they realized. The best policy is to collect what is due at the time of the visit …
Increasing Case Acceptance Tip #5: Tell the patient: “I will help you through this.”
Increasing Case Acceptance Tip #5: Tell the patient: “I will help you through this.” Let patients know you will help them through the procedure, keep them comfortable, monitor their recovery, and be …
Increasing Case Acceptance Tip #4: Tell the patient: “I know exactly how to help you.”
Increasing Case Acceptance Tip #4: Tell the patient: “I know exactly how to help you.” If you want to build amazing confidence in your patients, simply tell them that you know exactly what to do to …
Increasing Case Acceptance Tip #3: Tell the patient about your training.
Increasing Case Acceptance Tip #3: Tell the patient about your training. Whether you learned it in your dental school, residency education, or in a continuing education course, you are well trained to …
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Increasing Case Acceptance Tip #2: Tell patients how many times you have performed the treatment.
Increasing Case Acceptance Tip #2: Tell patients how many times you have performed the treatment. Have you done the recommended procedure over 100 times? Then tell patients. When patients learn how …
Increasing Case Acceptance Tip #1: Qualify Yourself.
Increasing Case Acceptance Tip #1: Qualify Yourself. While patients may know you, they probably don’t know how qualified you are. Develop a 30-second overview as to why you have the skills, knowledge, …
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Have you protected your referrals for the future?
Have you protected your referrals for the future? The only way to protect your referrals is to maintain a strong referral marketing program even in good times. This is what successful practices …
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