Advice for the Marketing Coordinator – Connect with staff at referring practices. By visiting their offices, learning their names and building rapport when speaking on the phone, you can strengthen …
Enforce scheduling policies.
Enforce scheduling policies. When parents call to cancel at the last minute, employ a pleasant script emphasizing that they need to rethink cancelling the appointment. People are busy, but they can be …
For more efficient use of your time, review systems checklists regularly.
For more efficient use of your time, review systems checklists regularly. The practice should have a simple written checklist for every management and marketing system used. Before operating a system …
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Advice for the Surgical Specialist – Delegate everything you can.
Advice for the Surgical Specialist – Delegate everything you can. Effective leaders learn to work through their teams—not around them. The most successful doctors figure out how to delegate …
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Advice for the Dentist – Avoid getting involved in administrative duties.
Advice for the Dentist – Avoid getting involved in administrative duties. You can’t do it all. That’s why you have a team. You are at your best when you are chair-side, providing optimal care to …
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Advice for the Orthodontist – Assign responsibility for each performance target.
Advice for the Orthodontist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
Advice for the Endodontist – Delegate everything you can.
Advice for the Endodontist – Delegate everything you can. Effective leaders learn to work through their teams—not around them. The most successful doctors figure out how to delegate responsibilities …
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Advice for the Pediatric Dentist – Assign responsibility for each performance target.
Advice for the Pediatric Dentist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
Answer the phone after one or two rings.
Answer the phone after one or two rings. The longer surgical patients have to wait for you to pick up the phone, the more they will doubt your commitment to providing quality care and service. Assume …
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Don’t overcomplicate case presentations.
Don’t overcomplicate case presentations. Dentists and their staff must be able to emphasize important patient benefits, describe the procedure in simple terms, and detail the time and cost (including …
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Encourage online reviews.
Encourage online reviews. Patient reviews are becoming an increasingly important part of practice marketing. Research shows that more than 90% of consumers said they consulted online reviews before …
Answer the phone after one or two rings.
Answer the phone after one or two rings. The longer patients have to wait for you to pick up the phone, the more they will doubt your commitment to providing quality care and service. Assume every …
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