Advice for the Marketing Coordinator – Build your practice brand on the strength of the “dentistry brand.” Unlike many types of businesses, dental practices are fortunate in that dentistry itself is …
Advice for the Marketing Coordinator – Project enthusiasm.
Advice for the Marketing Coordinator – Project enthusiasm. Even if you’re having a bad day, your job will be easier if you can surround yourself and others with positive personal energy. In your …
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Advice for the Marketing Coordinator – Reach out to pediatricians.
Advice for the Marketing Coordinator – Reach out to pediatricians. Focusing on doctor education is the best way to work with pediatrician practices. Build relationships with these offices by providing …
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Create phone scripts to deal with collections issues.
Create phone scripts to deal with collections issues. Simply making calls to overdue parents will be ineffective unless appropriate motivational language is used. Emphasize to them the benefit of …
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Manage patient expectations.
Manage patient expectations. Your surgical patients will be happier with the care you provide if they know what to expect from treatment before it starts. Explain what will be done, why it’s …
Manage patient expectations.
Manage patient expectations. Your endo patients will be happier with the care you provide if they know what to expect from treatment before it starts. Explain what will be done, why it’s appropriate, …
Advice for the Front Desk Team – Explain payment policies to patients before issues arise.
Advice for the Front Desk Team – Explain payment policies to patients before issues arise. Make sure all new patients (and those about to incur significant out-of-pocket charges) understand their …
Create phone scripts to deal with collections issues.
Create phone scripts to deal with collections issues. Simply making calls to overdue parents will be ineffective unless appropriate motivational language is used. Emphasize to them the benefit of …
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Promote comprehensive dentistry.
Promote comprehensive dentistry. All patients, both long-term and new, should receive an annual comprehensive exam and treatment plan. By emphasizing comprehensive care, you’ll enable patients to take …
Offer more value to your patients.
Offer more value to your patients. In today’s post-recession economy, people want more value for their money. For your practice, this means providing excellent customer service, offering multiple …
Realize that parents want more value for their money than ever before.
Realize that parents want more value for their money than ever before. In today’s slow economy, parents seek the highest value every time they pay for a service. They’ve been conditioned by retailers …
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Realize that parents and patients want more value for their money than ever before.
Realize that parents and patients want more value for their money than ever before. In today’s slow economy, people seek the highest value every time they pay for a service. They’ve been conditioned …
