Advice for the Orthodontist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
Advice for the Endodontist – Delegate everything you can.
Advice for the Endodontist – Delegate everything you can. Effective leaders learn to work through their teams—not around them. The most successful doctors figure out how to delegate responsibilities …
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Advice for the Pediatric Dentist – Assign responsibility for each performance target.
Advice for the Pediatric Dentist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
Answer the phone after one or two rings.
Answer the phone after one or two rings. The longer surgical patients have to wait for you to pick up the phone, the more they will doubt your commitment to providing quality care and service. Assume …
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Don’t overcomplicate case presentations.
Don’t overcomplicate case presentations. Dentists and their staff must be able to emphasize important patient benefits, describe the procedure in simple terms, and detail the time and cost (including …
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Encourage online reviews.
Encourage online reviews. Patient reviews are becoming an increasingly important part of practice marketing. Research shows that more than 90% of consumers said they consulted online reviews before …
Answer the phone after one or two rings.
Answer the phone after one or two rings. The longer patients have to wait for you to pick up the phone, the more they will doubt your commitment to providing quality care and service. Assume every …
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Encourage online reviews.
Encourage online reviews. Research shows that more than 90% of consumers said they consulted online reviews before purchasing a product or service. Getting positive reviews on websites like Yelp, …
Keep contact information current to reduce no-shows.
Keep contact information current to reduce no-shows. Update patient records frequently. Remove any disconnected phone numbers and bad email addresses. During their next visit, ask parents for current …
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Attitude matters.
Attitude matters. Staff attitude is often the fundamental element that determines how patients perceive the practice. An upbeat, energized team will have a far more positive effect on patients. There …
Attitude matters.
Attitude matters. Staff attitude is often the fundamental element that determines how patients perceive the practice and whether they remain loyal. An upbeat, energized team will have a far more …
Send birthday greetings to patients.
Send birthday greetings to patients. If your ortho practice isn’t already doing this, you’re missing a chance to make a great impression with minimal effort and expense. You can send cards—ideally, …
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