Request testimonials. Satisfied parents will gladly give a testimonial, if you ask them. Nothing inspires greater confidence than what other parents say about a pedo practice. Watch for opportunities …
Perform an annual comprehensive exam on all patients.
Perform an annual comprehensive exam on all patients. Most patients are potential candidates for a variety of traditional and elective procedures, yet many practices focus exclusively on the patient’s …
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Advice for the Endodontist – Consider renegotiating your lease.
Advice for the Endodontist – Consider renegotiating your lease. In many parts of the country, the market for office space fluctuates quite a bit over the years. Your landlord may be willing to accept …
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Advice for the Surgical Specialist – Consider renegotiating your lease.
Advice for the Surgical Specialist – Consider renegotiating your lease. In many parts of the country, the market for office space fluctuates quite a bit over the years. Your landlord may be willing to …
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Request testimonials.
Request testimonials. Satisfied patients and parents will gladly give a testimonial, if you ask them. Nothing inspires greater confidence than what other parents and patients say about an ortho …
Add texting as a confirmation option.
Add texting as a confirmation option. If your practice confirms appointments with postcards or land-line calls, it’s time to upgrade your communication efforts. Emails, calls to mobile phones and …
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Use texting to confirm appointments.
Use texting to confirm appointments. Consumer communications has changed dramatically in recent years, and your practice should change with it. For immediacy and convenience… and to be sure your …
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Use texting to confirm appointments.
Use texting to confirm appointments. Consumer communications has changed dramatically in recent years, and your practice should change with it. For immediacy and convenience… and to be sure your …
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Script every parent and patient interaction.
Script every parent and patient interaction. Scripting helps orthodontists and team members communicate more effectively with parents and patients. As in sports, working from the same “playbook” …
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Keep your social media posts short.
Keep your social media posts short. More and more people are using smartphones for everything… including connections to their favorite social media sites. Even if there’s no character limit at the …
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Keep your social media posts short.
Keep your social media posts short. More and more people are using smartphones for everything… including connections to their favorite social media sites. Even if there’s no character limit at the …
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Advice for the Dentist – Make most non-clinical decisions quickly, or delegate them.
Advice for the Dentist – Make most non-clinical decisions quickly, or delegate them. A majority of the administrative decisions made in a dental office every day will not make or break the practice. …