Make referral marketing efficient. Many practices attempt to implement referral marketing strategies; however, they do it highly inefficiently. You can make it efficient by eliminating unnecessary …
Live your mission.
Live your mission. Having a mission statement is meaningless if you don’t believe it, live it and talk about it often. Team members today want a purpose, and a mission provides a purpose. Featured …
If you’re going to add a new service…
If you’re going to add a new service…Start first by evaluating the time, cost, and effort it will take to master the new service. Then compare that to the effect it will have on practice production …
Continue Reading about If you’re going to add a new service… →
The news may be bad, but…
The news may be bad, but...Every day we wake up to hear more bad news, and there is no shortage of it to go around. But ask yourself how much of that bad news directly affects you and consider what …
What is your likability factor?
What is your likability factor? Referral marketing is all about building powerful relationships. There are hundreds of strategies that you can use and combine to achieve incredible results. But it’s …
Measure your referrals every month.
Measure your referrals every month. Each month, referring doctors and their professional relations coordinators should spend time analyzing the referral pattern for that month and year to date. …
Continue Reading about Measure your referrals every month. →
Don’t ignore the numbers.
Don’t ignore the numbers. Set a regular schedule every month to review key performance indicators or targets to determine practice performance. Featured Video Course: How Would You Like to Have …
Are you still passionate about dentistry?
Are you still passionate about dentistry? It is very hard to get up each morning and be excited if you have lost your passion. Don’t let management challenges decrease the enjoyment you have in …
Continue Reading about Are you still passionate about dentistry? →
Dealing with the unhappy patient.
Dealing with the unhappy patient. When you learn that a patient is unhappy, the first step to resolving the situation is to find out why. Don’t prejudge the situation, just stay calm and try to …
Add innovation to your referral marketing program.
Add innovation to your referral marketing program. It is not good enough just to have old strategies in place for a referral marketing program. You need innovation to stay relevant and interesting to …
Continue Reading about Add innovation to your referral marketing program. →
Some referral sources are just not worth it.
Some referral sources are just not worth it. Many specialists have a referral source they would prefer not to work with. In building your referral marketing program you can eliminate the sources that …
Continue Reading about Some referral sources are just not worth it. →
Give patients a chance to ask questions.
Give patients a chance to ask questions. One of the missing links in case acceptance is giving patients enough time to ask questions. They often ask their questions at the end of the appointment when …
Continue Reading about Give patients a chance to ask questions. →
