Understand your model. Every year we meet practices that have the wrong model for their area. Take time to evaluate what model will allow you to reach your annual production goals. …
How much did you spend on referral marketing?
How much did you spend on referral marketing? Referral marketing is the key to success for every orthodontic practice. You want to spend somewhere between 2% – 5% of your annual revenue on referral …
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Does your front desk person know she is also in the marketing department?
Does your front desk person know she is also in the marketing department? Front desk staff should know that everyone in the practice is part of the marketing effort. What the staff says, how they say …
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Follow-up on unaccepted treatment.
Follow-up on unaccepted treatment. Don’t be embarrassed to contact parents that have not accepted treatment for their children. You can answer their questions, clarify information and help them make …
Does your front desk person know she is also in the marketing department?
Does your front desk person know she is also in the marketing department? Front desk staff should know that everyone in the practice is part of the marketing effort. What the staff says, how they say …
Continue Reading about Does your front desk person know she is also in the marketing department? →
Follow-up on unaccepted treatment.
Follow-up on unaccepted treatment. Don’t be embarrassed to contact patients that have not accepted treatment. You can answer their questions, clarify information and help them make decisions. This can …
When should you enhance your referral marketing program?
When should you enhance your referral marketing program? In a recent article, Dr. Levin emphasized that you should start referral marketing in all five focus areas—parents, patients, referring …
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You may need to start your referral marketing program over.
You may need to start your referral marketing program over. There are times where it does not make sense to try to fix a bad referral marketing program. You may need to “reboot” and start over to get …
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Improve your cash flow.
Improve your cash flow. Most practices do not track cash flow and are sometimes surprised about how little is left in the checkbook each month. Watch your cash flow regularly and take steps to improve …
Improve your cash flow.
Improve your cash flow. Most practices do not track cash flow and are sometimes surprised about how little is left in the checkbook each month. Watch your cash flow regularly and take steps to improve …
You may need to start your referral marketing program over.
You may need to start your referral marketing program over. There are times where it does not make sense to try to fix a bad referral marketing program. You may need to “reboot” and start over to get …
Continue Reading about You may need to start your referral marketing program over. →
Good to great is not enough.
Good to great is not enough. The concept of “good to great” has been popularized in a book by Jim Collins in the early part of this century. But it is not enough. First you go from good to great, but …
