Your brand is about your message. Don’t let outsiders shape your brand because you have never addressed this critical topic. The way you shape your brand is by identifying a key message and then …
Appeal more often.
Appeal more often. Many practices rarely bother to appeal a rejected insurance claim. But the more often you do, the more likely it is that patients will be covered. Practices do not measure how many …
Thank your referring doctors.
Thank your referring doctors. Periodically we will repeat a version of this recommendation in our Tip of the Day. One of the most powerful strategies for referral marketing is to go out of your way to …
Thank your referring doctors.
Thank your referring doctors. Periodically we will repeat a version of this recommendation in our Tip of the Day. One of the most powerful strategies for referral marketing is to go out of your way to …
Appeal more often.
Appeal more often. Many practices rarely bother to appeal a rejected insurance claim. But the more often you do, the more likely it is that patients will be covered. Practices do not measure how many …
It’s time to get really serious about referral marketing.
It’s time to get really serious about referral marketing. Specialty practice is changing and there are many excuses about how your practice is doing. The solution has not changed. Intensive …
Continue Reading about It’s time to get really serious about referral marketing. →
It’s time to get really serious about referral marketing.
It’s time to get really serious about referral marketing. Specialty practice is changing and there are many excuses about how your practice is doing. The solution has not changed. Intensive …
Continue Reading about It’s time to get really serious about referral marketing. →
Why is scripting powerful?
Why is scripting powerful? Because how you say things can be far more important than what you say. If you want patients to have high value for the practice and appreciate the excellence that you …
The marketing to value ratio.
The marketing to value ratio. The ratio between marketing and value is a critical element in your future success. As orthodontics continues to change, you must maintain high marketing relevance and …
Why is scripting powerful?
Why is scripting powerful? Because how you say things can be far more important than what you say. If you want parents to have high value for the practice and appreciate the excellence that you …
What is the most important resource that we have?
What is the most important resource that we have? Some people would say money, others would say health, and there are also people who would say family. These are all great answers but there are many …
Continue Reading about What is the most important resource that we have? →
What is the most important resource that we have?
What is the most important resource that we have? Some people would say money, others would say health, and there are also people who would say family. These are all great answers but there are many …
Continue Reading about What is the most important resource that we have? →
