Always apologize to an unhappy parent or patient. If a parent or patient is unhappy for any reason, don’t get defensive. Simply apologize and propose a reasonable solution. …
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If you’re going to add a new service…
If you’re going to add a new service…Be sure you have a marketing/communications plan ready to go for parents. Simply having a new service does not do much to further the perception that the practice …
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Three things you want every referring practice to know.
Three things you want every referring practice to know. Anytime a referring practice contacts an orthodontic practice they should be told these three things: “We are delighted that you …
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Your professional relation coordinator (PRC) must be trained and retrained.
Your professional relation coordinator (PRC) must be trained and retrained. You don’t train your PRC just once. This is a position that needs ongoing training and positive management. …
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Your professional relation coordinator (PRC) must be trained and retrained.
Your professional relation coordinator (PRC) must be trained and retrained. You don’t train your PRC just once. This is a position that needs ongoing training and positive management. …
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If you’re going to add a new service…
If you’re going to add a new service…Be sure you have a marketing/communications plan ready to go for patients. Simply having a new service does not do much to further the perception that the practice …
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Thank your team for being great.
Thank your team for being great. Your team isn’t perfect, but it has helped to make your practice successful. They deserve to know regularly how much you appreciate them. …
Is an investment in technology worth it?
Is an investment in technology worth it? The only way to determine whether a new technology is worth the investment is to take the time to research it BEFORE you invest. Be sure that the new …
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Is an investment in technology worth it?
Is an investment in technology worth it? The only way to determine whether a new technology is worth the investment is to take the time to research it BEFORE you invest. Be sure that the new …
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Thank your team for being great.
Thank your team for being great. Your team isn’t perfect, but it has helped to make your practice successful. They deserve to know regularly how much you appreciate them. …
Don’t ignore remote monitoring.
Don’t ignore remote monitoring. When new innovative, technological breakthroughs are introduced, there is often resistance. Remote monitoring is the biggest technological breakthrough in orthodontics …
Your customer service needs to be outrageous.
Your customer service needs to be outrageous. Most practices have good customer service, which is nice but not enough. If you want the real benefits of strong customer service, you must go above and …
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